Thursday, February 5, 2015
Doritos Commercial
I chose to analyze the new Doritos commercial "Mis Spelling BEE" (https://www.youtube.com/watch?v=08-6r7YveeQ). In the ad, there is a spelling bee competition with a boy and a girl. The winner receives $50,000 and second place gets Doritos. Both contestants want to lose because they would rather have the Doritos than the money. To ensure that she loses, the girl farts and makes the boy say the letters P and U so that he spells the word right. The marketers want to show that Doritos are more valuable than $50,000 and that people will do anything for Doritos. They also use humor to grab the attention of consumers. I predict that this advertisement will do very well.
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I think Jojo is right about the Doritos advertisements doing well because this wasn't the only one that aired. There were plenty of Doritos commercials on during the Super bowl this year. I'm guessing the company wanted to keep Doritos on audiences minds throughout the whole game because I remember one about a guy sneezing, on someones Doritos so they must work. Spending 4.5 million for each ad they know exactly what there doing.
ReplyDeleteI agree with Jojo that the advertisement will do well for a couple reasons. The first is people tend to remember the funnier commercials more just because its sticks in your mind better. So if people have a positive reaction to the commercial they are more likely to go out and buy it. i thinks its more of an unconscious thing that you don't realize its because of the commercial but in the back of your mind it is.
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